When LoVet acquired a legacy veterinary group, they needed more than just a new logo, they required a comprehensive veterinary advertising photography library that could anchor a national rebrand.
The catch? They needed a comprehensive library, from clean headshots to lifestyle narratives to clinical interactions, and they needed it in a single day of production.
The Strategy: The Three-Set Sprint
Efficiency is the secret weapon of pet product marketing. To deliver a year’s worth of content in ten hours, we designed a modular experience with two photographers and three distinct sets to capture the full spectrum of the LoVet brand.
1. Vets & Pets on White
Under my guidance, we had a second shooter stationary on our white-cyc set. This allowed us to rotate talent between the three sets to maximize efficiency. These high-key assets provide a clean, modern look required for 2026 UI/UX design.
2. In-Home Lifestyle
We sourced a Chicago studio that had the essential elements for an ‘in-home’ feel and brought in a team to prop the set for a complete comfort feeling. Here focused on the genuine, messy, and beautiful moments of life with pets. This set provided the human connection assets that make a brand feel approachable and authentic.
3. The Custom Vet Office Build
The crown jewel of the day was our custom-built vet office. Instead of trying to light a cramped, fluorescent-lit clinic, we built an on-brand vet replica in the studio.This allowed us to control every shadow and highlight while vets, parents, and pets interacted. It gave LoVet high-end, editorial-level imagery of the clinical experience that simply isn’t possible in a real-world location.
The Result: 1 Day, 3 Sets, 1 Unified Brand
Lovet walked away with a massive, cohesive library that allowed them to flip the switch on their rebrand immediately. From their website to their social feeds, every image now speaks with the same “Visual Authority.”
Production Credits:
Photography: Hilarious Hound
Photo Assistant: Katja Baresh
Digital Tech: Meagan Shuptar
Animal Talent: Animal Talent of Chicago
Production: Impact Communications
Looking for visual brand refresh?
From custom-built clinical sets to authentic lifestyle narratives, I provide the veterinary advertising assets needed to anchor your practice’s future.